Traci Ashbe Dark Epic Fantasy Author

Bricks-and-mortar shops are disappearing. At least, that seems to be the consensus. And it has immediate implications for book-selling, which is something of concern to all of us. But how true is that commonly held view? And what happens when the bigger chains (Target, Walmart etc) venture into Amazon’s arena?

A fascinating infographic by RedBrain answers that question. The key takeaway for me was just how hard it is for a traditional shop to challenge Amazon’s hegemony. For example, Target has in-store sales of $68bn vs. online ones of a mere $4bn. Walmart has a similar experience, with respective sales of $462bn vs. $15bn. And Kroger has an online revenue of just $22 million compared to $100 bn of in-store sales!

The original infographic and sources can be found on Redbrain’s blog.

Infographic by RedBrain